Thirty years ago, millions of middle earners delivered an historic election victory to Margaret Thatcher by ditching their Labour allegiance. Eighteen years later, that same group of voters switched back and helped Tony Blair to a huge parliamentary majority.
It will be middle earners who once again determine the outcome of the next general election. But how has “Middle Income Britain” been treated in return for their allegiance since 1979? Based on original research, Life in the Middle reveals a complex story of political promises only half met and a social group increasingly ignored in public debate, despite their continued political importance.