The attempt this week to win over public and professionals alike to the Government’s reforms of the NHS brought to mind another recent re-branding exercise where David Cameron tried to salvage a flagship policy in the face of overwhelming scepticism.
Yes, I’m talking about the Big Society.
As with the NHS, so with the Big Society. The Prime Minister nailed his personal colours to the mast. He told us of his “passion” and his “100% commitment” to his “mission” to “try and build a bigger and stronger society whatever is happening to public spending.”
But evidence continues to suggest that the Big Society remains crippled by the devastating impact of the Government’s cuts on the voluntary sector and the resulting levels of sceptism among the workforce and general public.
